Crayola
Social Media • Content Creation • Agency Management
Social Media Marketing Strategist
Managed Social Media Accounts
03/20/2023 to 10/14/2024
• Led the social content strategy, develops content, and executes across multiple channels to drive audience growth and enhance brand engagement
• Reported on the performance of posts, profiles, and campaigns across social media platforms, analyzing both organic and paid metrics monthly, quarterly, and annually
• Managed all aspects of paid influencer campaigns, including selection, brief creation, budget oversight, content review, and payment processing, achieving successful collaborations with 10 to 50 influencers per campaign
• Utilized social media management tools to gather audience insights, identify engagement opportunities, and refine social strategies
• Collaborated with global marketing teams to ensure best practices, assist in account management, and share insights
• Oversaw the onboarding and management of social partner agencies for effective collaboration and execution
Short Form Video Content
Partnership and Agency Management
As Social Media Lead at Crayola, I implemented Sprout Social for scheduling and reporting and Mavrck for influencer management, significantly improving my efficiency as a one-person team. I managed these partnerships and handled contract renewals, ensuring seamless integration and ongoing success.
As Social Media Lead for the "Crayola Campaign for Creativity," I worked with Dentsu to ensure all assets followed Crayola's brand voice and guidelines. I also collaborated with The Soul Publishing to boost TikTok, Pinterest, and YouTube traffic. Additionally, I helped develop and launch the Crayola CIY YouTube channel, which is focused on craft content.
